ABOUT THE BRAND - RARE NOT WEIRD

Rare Not Weird (RNW) was born in an unexpected place — a Burger King.

The founder, Moy, was working a regular fast-food job, just like everyone else. One day, a customer noticed the effort, respect, and care he put into his work. Instead of a normal tip, she handed him a $2 bill.

Confused, Moy asked why.

She smiled and said, “It’s rare — not weird. Just like you.”

Today, Rare Not Weird is more than just clothing — it’s a statement. It’s for those who are confident in standing out and want to express that through their style. Every piece is crafted to push back against the mundane, the average, and the ordinary, while inspiring creativity in others.

Because at the end of the day, we are all Rare Not Weird.